Brand Logo Toolkit

Overview
Master Logo
Clear Space
Colorways Matrix
Icon Marks
Color System
Rules & Don'ts
Asset Downloads

Official Identity Portal

Journi Trail™ Brand & Logo Guidelines

Welcome to the official brand guidelines of Journi Trail™ — India's Largest Travel Community Network. Whether you are designing digital itineraries, promotional partner campaigns, co-branded marketing collateral, or mobile application interfaces, please respect our visual balance, typography, and color harmony.

Download All Master Logos (.ZIP) Explore 18+ Variations

Visual Trademark

The Master Lockup

The Journi Trail™ master logo features a bespoke geometric trail-compass glyph paired with our bold modern grotesque wordmark. The relationship, proportions, and kerning between the symbol and typography are mathematically aligned and must not be altered.

Primary Master Lockup (BRT)

Our default logomark on crisp white or light surfaces. Combines Pure Black typography with Crimson Red emblem.

Code: jt191brt Text: Black (#000000) Symbol: Red (#B22222)

Reverse Master Lockup (WRT)

Our premier high-contrast variant for dark navigation bars, footer canvases, video overlays, and night-mode interfaces.

Code: jt179wrt Text: White (#FFFFFF) Symbol: Red (#B22222)

Geometry & Integrity

Exclusion Zone & Minimum Scale

Always protect the brand mark by maintaining generous breathing space. No text, imagery, graphic elements, or trim borders may enter this isolation perimeter.

X = CLEAR SPACE X = CLEAR SPACE X = RADIUS X = RADIUS

Calculating Minimum Clear Space "X"

The exclusion parameter "X" is determined by the height of the capital letter "J" in the brand lockup. On all 4 sides, allow at least 1X clear breathing margin.

Minimum Digital & Print Sizing

• Digital Screens: Minimum height 28px (width scales proportionally to preserve full legibility of the tagline).
• Print Media: Minimum width 38mm (1.5 inches) for 300 DPI vector reproduction.

Database Catalog

Official Logo Colorways Matrix

Each official Journi Trail™ logo file is systematically coded by Text Color, Figure (Emblem) Color, and Background Surface. Always pick the appropriate high-contrast configuration for your medium.

White / Red / Transparent

Code: jt179wrt • WRT Standard Navigation

Text: #FFFFFF Symbol: #B22222 Bg: Transparent

Black / Red / Transparent

Code: jt191brt • BRT Primary Web Master

Text: #000000 Symbol: #B22222 Bg: Transparent

Red / White / Transparent

Code: jt201rwt • RWT High-Impact Variant

Text: #B22222 Symbol: #FFFFFF Bg: Transparent

Red / Red / Transparent

Code: jt203rrt • RRT Monochrome Crimson

Text: #B22222 Symbol: #B22222 Bg: Transparent

Black / Black / Transparent

Code: jt193bbt • BBT All-Black Monochrome

Text: #000000 Symbol: #000000 Bg: Transparent

White / White / Transparent

Code: jt178wwt • WWT All-White Monochrome

Text: #FFFFFF Symbol: #FFFFFF Bg: Transparent

White / Black / Red Ground

Code: jt187wbr • WBR Red Canvas Signature

Text: #FFFFFF Symbol: #000000 Bg: #B22222

Black / White / Red Ground

Code: jt195bwr • BWR High Contrast Editorial

Text: #000000 Symbol: #FFFFFF Bg: #B22222

White / Red / Black Ground

Code: jt185wrb • WRB Luxury Night Theme

Text: #FFFFFF Symbol: #B22222 Bg: #000000

Compact Applications

1080×1080 App Icons & Badges

Engineered for square avatars, mobile launcher icons (PWA & Native Apps), browser favicons, social tiles, and app watermarks where full horizontal lockups cannot fit.

Icon White / Transparent (XWT)

Code: jt212xwt • 1080 × 1080 PNG

Glyph: White Bg: Transparent

Icon White / Black Ground (XWB)

Code: jt213xwb • 1080 × 1080 PNG

Glyph: White Bg: #000000

Icon White / Red Ground (XWR)

Code: jt214xwr • 1080 × 1080 PNG

Glyph: White Bg: #B22222

Icon Black / White Ground (XBW)

Code: jt215xbw • 1080 × 1080 PNG

Glyph: Black Bg: #FFFFFF

Icon Black / Transparent (XBT)

Code: jt216xbt • 1080 × 1080 PNG

Glyph: Black Bg: Transparent

Icon Black / Red Ground (XBR)

Code: jt217xbr • 1080 × 1080 PNG

Glyph: Black Bg: #B22222

Icon Red / White Ground (XRW)

Code: jt218xrw • 1080 × 1080 PNG

Glyph: #B22222 Bg: #FFFFFF

Icon Red / Black Ground (XRB)

Code: jt219xrb • 1080 × 1080 PNG

Glyph: #B22222 Bg: #000000

Icon Red / Transparent (XRT)

Code: jt220xrt • 1080 × 1080 PNG

Glyph: #B22222 Bg: Transparent

Design Language

Core Color Palette

Our tri-color identity is calibrated to convey speed, confidence, and premium modern travel hospitality. Use exact HEX and RGB formulas across digital web properties and CMYK for commercial print stocks.

Journi Crimson Red

Primary Brand Lead / Highlights & CTAs

HEX#B22222

RGB178, 34, 34

CMYK0, 81, 81, 30

PANTONEPMS 7621 C

Obsidian Black

Primary Typography, Footers & Contrast

HEX#000000

RGB0, 0, 0

CMYK0, 0, 0, 100

PANTONEProcess Black

Clean White

Light UI Background & Reverse Glyphs

HEX#FFFFFF

RGB255, 255, 255

CMYK0, 0, 0, 0

STOCKBright Opaque White

Brand Integrity

Logo Usage: Do's & Don'ts

To maintain recognition and legal trademark protection, never manipulate or distort the logo files under any circumstance.

Maintain Proper Proportions & Clear Space

Always scale the logo vector proportionally while maintaining generous padding away from competing page text.

Don't

Do Not Stretch or Skew

Never disproportionately pull the horizontal or vertical axes, or apply slant angles to the lockup.

Use Approved Reverse Variants on Dark Grounds

Ensure maximum contrast by using the WRT or WRB logo packages when placing on dark photography or backgrounds.

Don't

Do Not Add Outlines, Glows, or Low-Contrast Pairs

Never place black text on dark surfaces, or embellish the logo mark with outer glows or gradient drop shadows.

Official Resources

Download Official Assets

Production-ready digital assets and print-ready high-resolution vector files configured according to standard Journi Trail™ specs.

Complete Logo Pack (All 18 Colorways)

Hi-Res PNG (1920×1280) • Transparent & Solid Backgrounds • 1.2 MB

Download .ZIP

1:1 Square App Icons & Badges

1080×1080 PNG & Web Manifest Favicon Kits • 650 KB

Download Pack

Commercial Print Vectors (CMYK)

Scalable Vector Graphics for billboard banners, business cards & print • 3.8 MB

Download CMYK

Brand Co-Marketing & Permissions

Inquiries for co-branded travel packages or white-label portal licenses

Contact Brand Desk

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